We expand traditional research with implicit neuroscience techniques — for brands, political campaigns, and workplace environments.
Explore Our SolutionsBring implicit neuroscience techniques into market, political, and organizational research — capturing what the public truly feels, beyond what they can express in a traditional survey.
We are a Brazilian startup. We started by applying implicit research to brand and consumption, and expanded our work to media intelligence and research for agencies, electoral research, and mapping psychosocial risks to support NR-1 compliance.
Electoral research and public policy analysis using implicit neuroscience techniques. Understand perceptions that declarative surveys do not capture.
Learn More →Mapping psychosocial risks in the workplace, with precision beyond self-reported questionnaires. Support for NR-1 compliance.
Learn More →Consumer behavior, branding, and purchase decisions. Understand what your customers really feel about your brand — not just what they report in a survey.
Learn More →Media research intelligence to transform the tools and data your agency already has into more strategic and actionable analyses.
Learn More →Traditional surveys capture what people can or want to verbalize. Our implicit methods capture automatic reactions — what surfaces before conscious filtering.
We measure reaction times in milliseconds. This makes it much harder to mask a response than in a traditional declarative survey.
We use methodologies backed by decades of academic research in implicit cognition (such as implicit association tests and the D-score), adapted for marketing, politics, and the workplace.
Anonymization and informed consent in all projects, ensuring security and ethics in data collection.
We are a startup that combines implicit research and data intelligence in four complementary fronts: brand and consumption, expertise for advertising agencies, political research, and NR-1 compliance.
We translate implicit data into practical recommendations: brand positioning, campaign strategy, or actions to prevent psychosocial risks.
Founder
More than 25 years working in the communication and research market and seven years of study and practice in neuroscience applied to consumer behavior. Solid track record in planning and media research, with extensive experience in market intelligence. Experience at major agencies: McCann, Talent, Thompson, Lowe, Grupo Havas, and Editora Abril.
Co-founder
Over 25 years of experience in communication, media, marketing, and research. Strategic work in media planning and management, focused on data, consumer behavior, and market intelligence. Experience at large multinational agencies: Carillo Pastore Euro RSCG, F/Nazca Saatchi & Saatchi, and Havas Worldwide.
See what you gain by bringing implicit neuroscience into your market research, campaign, or organizational health program.
You gain insight traditional surveys may miss: automatic audience reactions before conscious filtering. Less guesswork, more clarity.
We use implicit association tests and the D-score, methodologies with decades of academic validation, adapted for real business contexts.
We deliver reports with practical recommendations — not just raw data. You know what to do with the information.
All projects strictly follow the General Data Protection Law. Total anonymization and informed consent at every step.
We are a Brazilian startup that applies to the local market methods typically found in leading academic and global research centers.
Our approach does not replace your traditional research — it enriches it with a deeper layer of understanding about what your audience truly feels.
Want to understand how implicit research can help your brand, campaign, or company?
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