Cognitive Marketing & Insights

Privacy Policy

1. Introduction

Cognitive Marketing & Insights operates the website www.cognitive-insights.com.br and the BRAIN — Behavior Research & Applied Neuroscience application ("Application"). This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website and/or our Application.

By using the website or the BRAIN Application, you agree to the collection and use of information in accordance with this policy. We recommend reading this document in full before using our services.

2. Information We Collect

2.1 Data collected by the website:

When using our website, we may collect the following information:

  • Contact information: Name, email, and message submitted through the contact form
  • Browsing data: IP address, browser type, pages visited, date and time of access
  • Cookies: Preference and session information to improve browsing experience

2.2 Data collected by the BRAIN Application:

When using the BRAIN Application, we collect the following information voluntarily provided by the participant:

  • Corporate identification: Company name, company code, department
  • Professional profile: Time at company, position
  • Personal data: Gender, age range
  • Socioeconomic data: Average monthly household income
  • Research data: Responses to the conscious questionnaire, reaction time in affective priming tasks, stimulus ratings, test performance data
  • Technical data: Device type, operating system, date and time of access

3. Purpose of Data Use

The data collected are used exclusively for the following purposes:

  • Scientific research: Analysis of behavioral and cognitive patterns related to well-being in the corporate environment, including indicators of anxiety, depression, burnout, and psychosocial risks
  • Aggregated reports: Generation of statistical reports for contracting companies, always anonymized and aggregated, without possibility of individual identification
  • Service improvement: Continuous enhancement of methodology, user experience, and services offered by Cognitive
  • Technical cross-referencing: Participant identification is necessary only to enable technical cross-referencing between different research methods used in the study
  • Communication: Responding to messages sent through the website contact form

4. Data Sharing

We do not share personally identifiable data with third parties. Data are handled as follows:

  • Contracting companies receive only aggregated and anonymized reports, without the possibility of identifying individual participants
  • Researchers may have access to anonymized data for scientific research purposes
  • Information may be disclosed to competent authorities when required by law or court order

5. Storage and Security

We implement technical and organizational measures to protect your data, including encryption of data in transit (HTTPS/TLS), storage on secure servers, restricted access control, and regular backups.

Data are stored for the period necessary to fulfill the purposes described in this policy, respecting applicable legal deadlines. Research data may be kept in anonymized form indefinitely for scientific purposes.

6. Your Rights

In accordance with the General Data Protection Law (LGPD — Law No. 13,709/2018), you have the following rights:

  • Confirmation: Know whether we process your personal data
  • Access: Obtain a copy of the data we hold about you
  • Correction: Request correction of incomplete or inaccurate data
  • Anonymization: Request anonymization or blocking of unnecessary data
  • Deletion: Request deletion of your personal data
  • Portability: Receive your data in a structured format
  • Revocation: Withdraw consent at any time

To exercise any of these rights, contact us through the channels indicated in section 10.

7. Cookies

Our website uses cookies to improve the browsing experience. Cookies are small text files stored on your device that help us understand how you interact with the site. You can configure your browser to refuse cookies, although this may affect some site functionalities.

8. Use by Minors

The BRAIN Application and Cognitive services are intended exclusively for adults. We do not intentionally collect data from minors. If we become aware that we have collected data from a minor, we will take steps to delete it immediately.

9. Changes to this Policy

We may update this Privacy Policy periodically. We will notify you of any significant changes through the website, the application, or other appropriate means.

10. Contact

For questions, requests, or complaints related to this Privacy Policy or the processing of your personal data, contact:

  • E-mail: contato@cognitive-insights.com.br
  • Instagram: @cognitiveinsightsbr
  • Website: www.cognitive-insights.com.br

11. Consent

By using the website and/or the BRAIN Application and providing your information, you state that you have read, understood, and agreed to the terms of this Privacy Policy.